Prime on Avenue Brand Development

The new brand and logo captures the essence of Prime as a modern, upscale, Kosher steakhouse with an approachable feel for the Toronto Kosher community
Designed in-house menus with a bold, clean look and angular lines that play on the knife element in their logo
A simplistic design to compliment the warm rich tones and strong elements of the interior dining space, tying the brand into the environment for a complete sophisticated experience
Outdoor signage was created as an adaptation of the logo to fit within the requirements and constraints of the building, while remaining on brand