Pizza Nova Plant-Based Pepperoni Launch

  • Print, Campaigns
  • Pizza Nova
OBJECTIVE
  • Launch Field Roast’s Plant-Based Pepperoni exclusive to Pizza Nova during its first introduction
  • Show versatility of product in various uses
DELIVERABLES
  • Photoshoot of 6 newly crafted pizzas as well as product, lifestyle images and overhead product with ingredients. Photos showcase quality ingredients with a plant-based natural feel
  • Flyer developed using new product shots with focus on product education and application
  • Artwork carries through to in-store posters, a-frame signage, web site, print and digital advertising and social media
RESULTS
  • Establish Pizza Nova as a leader in the pizza industry with innovative and on trend products for every consumer