Pizza Nova Plant-Based Pepperoni Launch
- Print, Campaigns
- Pizza Nova
OBJECTIVE
- Launch Field Roast’s Plant-Based Pepperoni exclusive to Pizza Nova during its first introduction
- Show versatility of product in various uses
DELIVERABLES
- Photoshoot of 6 newly crafted pizzas as well as product, lifestyle images and overhead product with ingredients. Photos showcase quality ingredients with a plant-based natural feel
- Flyer developed using new product shots with focus on product education and application
- Artwork carries through to in-store posters, a-frame signage, web site, print and digital advertising and social media
RESULTS
- Establish Pizza Nova as a leader in the pizza industry with innovative and on trend products for every consumer