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Minus Forty – The Next Step in Intelligence – SHERWOOD DESIGNS

Minus Forty – The Next Step in Intelligence

Print, Digital, Campaigns
Minus Forty, a Due North brand

OBJECTIVE

Position Minus Forty as the most technically advanced refrigerated merchandiser

DELIVERABLES

Lead ideation process of creative with marketing team
Copywriting
Directed the Art Director on the concept vision through to execution
Presented creative to Due North executive on how it delivered against the value proposition and creative brief
Approved artwork adapted to print and online presence

RESULTS

Delivered against the value proposition and separated Minus Forty from the competition as the superior choice for technically advanced refrigerated merchandisers