D+H FirstReport

  • Print, Digital, Campaigns
  • D+H FirstReport
OBJECTIVE
  • Develop logo and tagline in English and French with brand guide and subsequent branding pieces
  • Product produced for RBC Bank under D+H
DELIVERABLES
  • The logo resembles an abstract stack of papers to depict all the layers of your identity that will be monitored through the app. The symbol also has a military essence to enforce the protection aspect of the brand
  • Logo and brand guide created with corporate fonts, colours, icons and logo variations
  • Lead the development of the new web site design with styling, artwork, icons and content
  • Print advertisements promoting the new product launch
  • Email banners and digital artwork for the corporate site promoting the launch
  • Flyer content refined and organized into easy to understand tables and point form bullets with icons to differentiate the different levels of the product
  • E-mail and mail campaigns to announce the product update
RESULTS
  • Reengage current customers with a fresh new feel and product upgrades. Enhanced site with marketing to generate new sales