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from pen to pixel to print
D+H FirstReport
Print, Digital, Campaigns
D+H FirstReport
OBJECTIVE
Develop logo and tagline in English and French with brand guide and subsequent branding pieces
Product produced for RBC Bank under D+H
DELIVERABLES
The logo resembles an abstract stack of papers to depict all the layers of your identity that will be monitored through the app. The symbol also has a military essence to enforce the protection aspect of the brand
Logo and brand guide created with corporate fonts, colours, icons and logo variations
Lead the development of the new web site design with styling, artwork, icons and content
Print advertisements promoting the new product launch
Email banners and digital artwork for the corporate site promoting the launch
Flyer content refined and organized into easy to understand tables and point form bullets with icons to differentiate the different levels of the product
E-mail and mail campaigns to announce the product update
RESULTS
Reengage current customers with a fresh new feel and product upgrades. Enhanced site with marketing to generate new sales