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from pen to pixel to print
D+H CAAMP Event
Digital, Events, Campaigns
D+H
OBJECTIVE
Show D+H as a leader in the FinTech space at the CAAMP Mortgage Forum by partnering with large tech companies like OpenText, MicroStrategy and Microsoft to demonstrate how pairing other technologies with D+H products can enhance sales
DELIVERABLES
Utilize industry statistics as infographics in presentations at the booth to build a case for including technology services into your business strategy
Develop data sheets for each D+H product offering
Create landing page in Marketo with digital versions of all event collateral along with articles and other useful information. The sales team will qualify visitors and email potential leads this site. The collection of emails will generate potential for new customers, reduce print spend and decrease eco footprint
All collateral designed in English and French
Contest posters, signage, giveaways and free beverage tickets produced to lure customers into the booth/onsite bar and to collect additional leads with contest entries
Video interviews held on site to gather insights for business development and to use for future marketing campaigns
RESULTS
The bar flare, interviews and contests drew in a lot of attention to the booth. The unique partnering with industry tech leaders cemented D+H as a leader in the field
