Pizza Nova Peel to Reveal

  • Print, Campaigns
  • Pizza Nova
OBJECTIVE
  • Design and promote a contest where customers walk into a Pizza Nova location and purchase any slice served in the Peel to Reveal promotional slice trays. Contest takes place for one month.
DELIVERABLES
  • Lifestyle photography direction and editing
  • Execute design of flyer with focus on slices to encourage participation in contest
  • Heavily promote weeks before and during the contest with flyer, print and digital advertisements, window posters, website promotion and social media
  • Create individual prize peel labels for each prize
RESULTS
  • Successful contest completion, increasing slice sales and walk-in orders