MTL Cool – Beautiful

OBJECTIVE

• Position MTL Cool as the most visually appealing retail merchandiser

DELIVERABLES

• Lead ideation process of creative with marketing team
• Copywriting
• Directed the Art Director on the concept vision through to execution
• Presented creative to Due North executive on how it delivered against the value proposition and creative brief
• Approved artwork adapted to print and online presence

RESULTS

• Delivered against the value proposition and separated MTL Cool from the competition as the most visually appealing refrigerated merchandisers