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MTL Cool – Beautiful – SHERWOOD DESIGNS

MTL Cool – Beautiful

Print, Digital, Campaigns
MTL Cool

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OBJECTIVE

Position MTL Cool as the most visually appealing retail merchandiser

DELIVERABLES

Lead ideation process of creative with marketing team
Copywriting
Directed the Art Director on the concept vision through to execution
Presented creative to Due North executive on how it delivered against the value proposition and creative brief
Approved artwork adapted to print and online presence

RESULTS

Delivered against the value proposition and separated MTL Cool from the competition as the most visually appealing refrigerated merchandisers