Firkin Menu Redesign

OBJECTIVE

• Create a unique design for Firkin’s brunch, drinks and main menu

DELIVERABLES

• Designed new in-house menu inspired by The London Underground (common theme for the Firkin brand)
• Utilized subway tiles and exposed pipes to mimic the look of the transit map
• Re-engineered their menu content for optimal sales and ease of ordering
• Incorporated new custom food photography with photo editing
• Removed the beverages section from the main menu to create a stand-alone drinks menu with the addition of a late-night food section
• Drinks menu was created to be present on table tops at all times to encourage upselling

RESULT

• The new menus were a huge success and loved by staff and customers