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JJ’s Burger Joint Brand Development – SHERWOOD DESIGNS

JJ’s Burger Joint Brand Development

Brand

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OBJECTIVE

Develop a new logo for JJ’s Burger Joint, a restaurant located in the USA departures side of the Halifax airport
A riff on Shake Shack, Black Tap and Burger Joint in NYC with smash burgers, massive shakes, fries, Miller High Life and bourbon. Décor to be neon, corrugated tin and rock music themed

DELIVERABLES

Electric new logo with glowing neon tubes
Design easily transferable into a neon sign and also used in print with the same effect
Brand guide with fonts, colours and logo usages

RESULTS

A brand that encompasses the look and feel of the design brief