D+H FirstReport
- Print, Digital, Campaigns
- D+H FirstReport
OBJECTIVE
- Develop logo and tagline in English and French with brand guide and subsequent branding pieces
- Product produced for RBC Bank under D+H
DELIVERABLES
- The logo resembles an abstract stack of papers to depict all the layers of your identity that will be monitored through the app. The symbol also has a military essence to enforce the protection aspect of the brand
- Logo and brand guide created with corporate fonts, colours, icons and logo variations
- Lead the development of the new web site design with styling, artwork, icons and content
- Print advertisements promoting the new product launch
- Email banners and digital artwork for the corporate site promoting the launch
- Flyer content refined and organized into easy to understand tables and point form bullets with icons to differentiate the different levels of the product
- E-mail and mail campaigns to announce the product update
RESULTS
- Reengage current customers with a fresh new feel and product upgrades. Enhanced site with marketing to generate new sales
