BeWearthy Brand Development

Brand development for a new company that pairs socially conscious professionals with companies that have the same values
Bright, vibrant brand with a positive, fresh, innovative feel

This platform is the hub/hive for socially conscious individuals/companies to use to make better purchasing decisions. The bee is a prime example of how our everyday decisions can directly impact the environment and world we live in. The words “bee” and “earth” are joined as a fun way to spell “Be worthy” or “Be earthy”
Bold unapologetic typography used for impact statements with images of people using technology outdoors. Showing how closely your decisions reflect to your environment
These metaphors are translated visually into a PPT template and brand guide designed with logo usages, alternate versions of the logo, sizing, typography selections, colours and photography styling with icons and accents
Package with all logo variations in full colour, knockout and black with separate files for web and print