Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the redux-framework domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6114 Ynot Ravioli Revolution – SHERWOOD DESIGNS
from pen to pixel to print
Ynot Ravioli Revolution
Print, Campaigns
Ynot Italian
OBJECTIVE
Develop and promote a unique 12-week campaign (LTO) consisting of a new ravioli recipe introduced each week, culminating in the selection (by customers) of a winning recipe at the end of the campaign
Through the marketing campaign, customers were encouraged to visit a Ynot Italian restaurant to try that week’s Ravioli recipe and fill out a survey/voting entry card
Email blasts continued on this vein of ‘Mystery’ with a simple design and teaser image to encourage customers to go to Ynot Italian
RESULTS
The campaign proved to be popular both with customers and staff, with a great turnout for voter entries, as well as the desire for the company to replicate a similar campaign with their other offerings
