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from pen to pixel to print
Firkin Menu Redesign
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Firkin Group of Pubs
OBJECTIVE
Create a unique design for Firkin’s brunch, drinks and main menu
DELIVERABLES
Designed new in-house menu inspired by The London Underground (common theme for the Firkin brand)
Utilized subway tiles and exposed pipes to mimic the look of the transit map
Re-engineered their menu content for optimal sales and ease of ordering
Incorporated new custom food photography with photo editing
Removed the beverages section from the main menu to create a stand-alone drinks menu with the addition of a late-night food section
Drinks menu was created to be present on table tops at all times to encourage upselling
RESULT
The new menus were a huge success and loved by staff and customers
